TikTok is quickly becoming one of the most popular social media platforms, with over 1 billion active users worldwide. The platform has become a hub for viral content, with many brands seeing great success in reaching new audiences and increasing engagement. It has also changed how users interact, creating a more fun and fluid culture that anyone, even a business brand, can take advantage of.
How to Create Viral Content on TikTok for Your Brand
Who are you creating for – know your audience?
The first step to creating viral TikTok content is to know your audience. TikTok has a diverse user base, with users ranging from teenagers to adults. Understanding your target audience and creating content that resonates with them is important.
Research your audience’s interests, behavior, and preferences. This will help you create content that is relevant and engaging. Use insights from TikTok analytics to determine what content is resonating with your audience and adjust your strategy accordingly.
Stay trendy but avoid being cringe
Unless cringe is what you are going for. It’s possible to get viral for being excessively cringe, but that’s the key word – excessive. On TikTok, what stands out will most likely go viral but it also helps if you jump on the bandwagon of whatever is hot. Consider how you can incorporate current trends and challenges into your videos that stay on-brand for your business.
You’re not worth their time
Remember that people are much more conscious about what they consume nowadays and if you don’t have content that they feel adds value to their lives, they’ll likely swipe away in less than 3 seconds.
Focus on just one idea or key message in your video – think of each video as an elevator pitch. If it’s too long, nobody will be interested unless it’s super fresh and new. The best bet is to keep it short while delivering your key point.
You’ll be rewarded for creativity
You don’t have to spend thousands of dollars creating high-quality content on TikTok. You have to connect and be entertaining. Thousands of creators film sub-par videos – Heyitsyoon literally films himself lying in bed, explaining TikTok videos to his viewers, and he has 3.7 million subscribers.
The platform rewards creativity, and users love watching something new, whether it’s a transition, trend, or information. Experimenting with different formats and techniques can really help you get discovered.
Team up with influential icons
The internet really likes Dwayne Johnson aka The Rock, and regardless of what kind of content he comes up with, no matter how lame, always gets tons of views. Of course, he’s an established celebrity and you can’t just expect one lame video to get you where you want to go.
One way to engage with new viewers is to make yourself unforgettable so if you can collaborate with a big name, don’t just expect his or her fame to get you all the way, you need to put in your hundred percent effort in order to make an impression. Also, be sure to choose someone who aligns with your brand values because it may otherwise backfire.
Creating viral TikTok content can be a hit or a miss, but there are agencies and individuals out there who can help with TikTok advertising. It’s not hard to find someone who has started multiple successful channels simply because they know the formula to creating great content. But when creating for a brand, remember to stay true to your brand values and create authentic and relevant content to your audience.