The Oscars are among the most sought-after experiences on the Hollywood calendar of special events. It’s a prestigious awards ceremony held by the Academy of Motion Picture Arts and Sciences, with the venue typically situated in Los Angeles. The streets become flooded with A-list celebrities, paparazzi, and crowds of screaming fans just waiting to catch a 5-second glimpse of their favorite actor.
Technology isn’t usually the talking point of the show, but this year, Adobe Video and 3D technologies took center stage and stole the show. The visual masterpieces the technology created left the crowd in awe. Below, we’ll explore what was so special about Adobe Video and 3D technology involvement and how they stole the show.
What Was Special About It?
There has been some element of Adobe Video and 3D technology involvement in every Oscars since the creation of the two technologies and the subsequent adoption of their use by filmmakers. Adobe, in fact, is now one of the primary video editing software used by Hollywood filmmakers – many rely on things like after effects that Adobe Video provides to tie the movie together. But is it that makes this year so special for Adobe, 3D technology, and the Oscars?
At the 2023 Oscars, there were 10 films nominated – including Picture winner Everything Everywhere All At Once and Best Documentary Feature winner Navalny – that used Adobe Creative Cloud to create their visual masterpieces that went on to either win awards or become close runners-up. Adobe is also a pioneer of the 3D technology world, with 4 of those Adobe 3D pioneers receiving honors from the Academy of Motion Picture Arts and Sciences with Scientific and technical award from the Academy of Motion Picture Arts and Sciences.
Let’s not forget they also won recognition from the Advanced Imaging Society for pioneering filmmaking technologies.
How Were They Used?
How did filmmakers use the ever-advancing technology to some of our most loved cinematics? Because what we see on the screen is only a snapshot of what went on to create the picture. Everything from Adobe Video software to CGI ties together and produces the most immersive cinematic experience.
For the films that won awards, filmmakers use a variety of Adobe Creative Cloud applications – from Premier Pro, PhotoShop, After Effects, Illustrator, and more. Using the various software packages allows editors to collaborate, edit, and innovate on the go, anywhere – it’s one of the many benefits of using Cloud Based solutions.
Where does the 3D element come into play?
The Adobe Substance 3D software works collaboratively to produce hyper-realistic 3D objects and effects – if you didn’t know what you were looking for, sometimes you wouldn’t be able to tell that it was special effects.
Two of the movies where you’ll notice 3D technology software heavily utilized are the latest Top Gun: Maverick and Black Panther: Wakanda Forever. The two movies have many scenes heavily edited using 3D technology to produce lifelike effects.
Other Examples Of Similar Movies
You’ll typically find that it’s the action-packed and animated films that rely on Adobe Video editing software and 3D technology because they’re the ones with scenes that are less than realistic. One of the most famous action-packed and animated/edited films of recent years is Deadpool, with a third film set to the screens imminently. In fact, Deadpool was one of the most successful films in which Adobe software played a part, so much so that the film often features in many of the Adobe software video promotions.
Other famous movies include:
- Gone Girl
- Terminator: Dark Fate
- Hail Ceasar
Is This The Beginning Of A New Era?
The Adobe era has been around for many years, so the question is, are we entering a new Adobe era? The answer is yes. Adobe is one of the fastest-growing video editing software providers, with an ever-advancing plethora of tools at the video editor’s disposal. Adobe announced a 2023 update to their video editing suite Adobe Premier this year.
That promises to bring ‘under-the-hood’ improvements that subtly bring 35% faster installation rates and launch times, a 45% reduction in the app size to save storage space, and 70% faster launch times and performance on Apple M1 systems if you’re using an Apple Macbook.
Adobe has also stated they’re committed to improving its 3D technology, now expanding from the video editing world to the Metaverse. The Adobe packages are for every realm of editing, not just filmmaking.
Adobe sure has made headlines as it stole the show of the Oscars. The fact that so many different films were nominees and two of them were winners pays homage to the advancement in Adobe technology that’s creating some of the best cinematics in history. The best is surely yet to come.