Twitter is emerging as a reliable social media network where people engage with influencers and brands to get detailed product and service insights. Many experts strongly believe that Twitter is vital in expanding influencer marketing.
Building collections with influencers offers multiple advantages. This article will explore the practically tested ways and tools to Find and Connect with Influencers.
What is a Twitter influencer?
Earlier influencers were famous celebrities endorsing big brands. Influencer marketing has emerged as an effective type of social media marketing. Now Twitter influencers can be of any niche.
A Twitter influencer is any individual with the innate ability to influence users to take a particular action suggested by them. Action can be anything from taking part in trends and discussions to purchasing a product.
Anyone having expertise in a particular niche can become an influencer. Along with trusting these influencers with product suggestions, people rely on them for their perspectives on other breaking news, local events, controversial conversations, live tweets broadcasting from any event, etc.
People trust their opinions in the hope that whatever they share can help validate people’s thinking.
Why Twitter – and Twitter Influencers – Still Matter
Many famous and influential leaders are on Twitter, and they are capable of influencing people’s decisions.
Twitter’s number of active users number is increasing every year, with currently 396.5 million. Future reports predict the expansion of Twitter uses in the future. Influencers will never run out of followers.
Twitter has a mature audience base between the ages of 25 to 49 for influencers to connect with. This shows a clear image of Twitter’s influence on an audience that’s mature compared to Instagram and Snapchat.
The latest study proves that up to 40% of Twitter users accept being influenced by posts. A recent study has directed towards the decline in engagement rates on Instagram.
The brands can utilize this opportunity to employ influencers in effectively marketing their products.
How to become a Twitter influencer?
An influencer must be able to get high engagement rates without having many Twitter followers. In the end, their followers trust and value their personalities & opinions. Influential people, celebrities, and industry leaders require minimal growth efforts.
On Twitter, Some Beginners may not have a previous history of staying in the limelight. Building a follower base takes time, effort, and patience.
You have to craft your influencer marketing strategy that relies on a consistent approach and influencing ability; knowing what to say and share profoundly impacts Twitter users.
Here are some effective ways to grow your Twitter account to become an influencer.
Create an informative & optimized Twitter profile
- Include your full name in your bio to help people identify you.
- Put your face profile picture or any other image related to your brands. Create your brand logo and can add it too.
- Keep a header image including information about your brands. You can update it according to ongoing events or campaigns.
- Add links to your referral websites.
- Write an informative description highlighting all important points about you or your associated brand.
- Add appropriate keywords in the description as words or hashtags.
Tweeting frequently/day
Unlike Facebook and Instagram, You cannot post just once a day and expect to get the desired result. Make a tweeting schedule in advance. Studies recommend tweeting 3-20 times/day.
To get more engagements, target 3-5 tweets/day. We recommend posting not more than 15 times to prevent oper-spamming.
Post tweets on the most active times.
Knowing the correct times for posting proves a game changer in influencer marketing for all social media channels, including Twitter. There are specific time values when your followers are active.
Posting at these exact times brings more impressions and engagements. According to a study, Twitter tweets get the best attention in the mornings and early afternoons on weekdays.
People engage most for time duration between 9 am to 10 am. Disperse your tweets for the whole day. Use automatic third-party tools like TweetDeck, buffer, etc., to schedule tweets.
Include Hashtags in your Tweets
They work with the same approach as search engine optimization. People interested in your niche discover your content or profile through the hashtags you include.
Adding hashtags is like doing SEO for a Twitter account. Hashtags are relevant keywords that categorize a niche in the social media world.
Limit your tweets to a maximum of 2 relevant hashtags. More the tags, more characters they cover. No doubt, more hashtags will bring more reach but may decrease the engagements, as suggested by various studies.
Initially, beginners can include more than 2 hashtags for a broad reach, and after getting certain followers can change their strategy and target engagement.
Drive Traffic towards your account from external Sources
To gain new followers, drive Traffic from already well-established social media accounts, websites, blogs, etc. This is a common practice implemented by bloggers, marketers, and other Twitter influencers.
Either you can direct Traffic from external sources by adding follow buttons. Hyperlink your Twitter profile link with these buttons. People already trust you on other networks. It becomes easy to promote another account.
Include Visual content within your tweets
Visual content like images, videos, and gifs grab users’ attention among other influencers’ content on their feeds. people find visual content more worthy of sharing and retweeting than posts with plain texts.
Post Content worth sharing
Experiment with posting various content such as quotes, news, statistics, facts, memes, informative content, etc., and increase your chances of getting more retweets.
Add your humor that automatically influences people to share your tweets among their circles.
Add a call to action text “please retweet” to make your followers hit the retweet button. A research study shows that posts that mention retweets receive four times more retweets compared to people who don’t.
Mention Others people/influencers & Retweet
Retweeting other influencers’ content grabs their attention and increases the likelihood of them exploring your profile. Influencer marketing includes this approach to initiate future conversations and acquire more followers.
Another advantage of retweeting tweets is that they help manage the tweet frequency without the need to develop more fresh posts.
Engage in your niche-relevant Conversations
Apart from posting, Engaging helps Twitter influencers get noticed in large-scale conversations.
When you participate in Twitter conversations related to matters from your niche, many users get to know about you as an industry professional that they can consider following.
Join pages and accounts of experts relevant to your niche.
Add your perspectives and share your valuable expertise when you see any tweet sparking discussions. Rely on social listening tools to discover what people are discussing about brands and topics of your industry.
How many followers do you need on Twitter to be an influencer?
Having a large following to become a Twitter influencer is not essential for beginners. Even social media influencers on Twitter and social media platforms have received a high engagement rate even with fewer followers.
The number can be in hundreds, thousand, lacs, or more. The follower’s number varies depending on the brands. The more followers a social media influencer has, the more popularity.
By staying innovative, and following trends, one can achieve more sales and Traffic even with less following. Engage in meaningful conversations by creating relevant content fulfilling your audience’s needs and expectations.
How to Find Twitter Influencers
Before planning any influencer marketing project, you must know ways to find Twitter influencers. You can utilize all the below-discussed platforms and tools for finding influencers.
Use Google Search
Make use of Google search results to find influencers manually. You can search for the right influencers in several ways. Enter some keywords related to topics and the brand niche you are in. Include “Twitter” with every topic and name you search on google.
You will see the top tweets and accounts related to the word. Look for active Twitter influencers and analyze their profile to match their suitability. Suppose you want to search the details for a particular influencer. Check here.
Use Twitter Search
Access the Twitter search bar to explore for influencers on Twitter by adding hashtags popular in your niche if you are new and don’t know much about the right hashtags. Use a tool called hashtagify.me and search through keywords.
The results that emerge at the top of your screen are the ones that have received lots of attention from Twitter users.
Explore the accounts. Search for the right influencer by observing their tweets. The people who are discussing more frequently the products and matters relevant to your areas can be influencers on Twitter. Avoid casual accounts that talk about unrelated topics.
Sometimes, it can be difficult for you to choose from lots of results. Make use of an advanced search filter on a desktop.
You can add more filters to refine your results, such as demographics, exact phrases, hashtags, language, accounts, engagements, dates, etc. The advanced search filter is not available for the Twitter app.
Use Twitter search to find Chats existing in your niches. Twitter Chats’s motive is to connect Twitter followers and people. These are usually hosted by popular influencers and attended by many influencers as speakers and guests.
People track these through a hashtag. They can last for about an hour. They are the best place to find Twitter influencers, from newbies to already established ones. Make connections, and gain more followers.
Use Right Relevance
An online paid tool called “Right Relevance” helps influencer marketing professionals provide marketing statistics and analytics.
The creators of this tool assist people in identifying Twitter influencers via a search engine. Just enter the relevant keywords and find influencers within a specific niche.
You can narrow down the search results by using extensive filters. This tool provides you with more related keywords to get the names of more influencers on Twitter.
It shows a score indicating the relevancy of an influencer content based on the chosen topic. You get to form a helpful list.
Use BuzzSumo
BuzzSumo is a valuable tool for finding Twitter influencers and exploring content from multiple networks if you have a great budget.
Buzzsumo searches for the most famous content trending within a niche. Once you explore the content, you can easily reach the person who created it.
Searching for any particular name on this tool shows many examples of the content produced by them. You also get analytics details with the content lists. You can set the alerts to track their upcoming content once the influencers publish it.
These tools assist in competitors’ monitoring and marketing research. Many Twitter tools also help in the same manner.
Find Twitter Lists of Influencers
You can use Twitter lists in Two ways. One creates your private list. Once you have identified some influencers and thought leaders, add their accounts and monitor them to conclude whether they suit your brand.
You can look for an influencer list and subscribe to it. You will see many different people interested in a similar topic. With time, you will find new Twitter influencers.
Use a Social Listening Tool
Searching Twitter influencers has become relatively easy with using social listening tools. These tools aim to explore what people say about a particular brand.
They reveal the whole discussions centered around a specific niche. Some popular social listening tools are-
- Awario
- Tweetdeck
- Sprout Social
- Hootsuite
- Zoho Social
- Oktopost
- Brand24
- Brandwatch
- Mention
- Talkwalker
- Linkfluence
- Keyhole
How to Connect with Twitter Influencers
Till now, you should be able to find the right influencers on Twitter. The next step is even more challenging.
Many brands approach social media influencers by engaging with their content & sending proposals on DMs, emails, and more.
You need a solid plan to stand out among competitors from your niche.
Start following and sharing their content.
If you don’t share a previous connection with a Twitter influencer, the first step requires you to connect with their account by sending social signals. You can send these signals in the following ways.
- Following their profile on Twitter will help them increase their followers.
- Engage with their tweets and retweet their posts by mentioning their usernames. It will indicate your interest in their content. Once it draws their attention, you can initiate further conversation.
- Share your thoughts on their posts through comments, and make sure to address them by mentioning the username. Hopefully, if they find your comment interesting, they will respond.
Slide into the D.M.
The second approach is by pitching paid collaboration proposals through D.M.s. Twitter influencers are valuable for their brand as they help you deliver your value to their audience base.
This step adds meaning to your collaboration pitching when you have built a reputation. Keep the proposal short and mention the benefits they can acquire by connecting with your brands.
How much do Twitter influencers make?
An influencer with 10,000 followers would normally charge $20 per post while an influencer with 100,000 followers would charge $200 per post. An influencer with 1,000,000 followers would charge $2,000 per post.
According to a survey done in 2021 among Twitter influencers from the United States, U.K., and Canada, an influencer with less than 5000 followers can expect an average of 56 U.S. dollars/post.
A Twitter influencer with over 25 thousand followers needed a remuneration of approx. 126 U.S. dollars/post. An Influencer charges a price per post they promote on their handle.
Does Twitter Pay Influencers?
Yes, Twitter influencers get paid. But Twitter doesn’t pay its influencers no matter how popular they are. They earn money from posting sponsored tweets on their profile. It only provides a platform that helps people become influencers and generate an income. Most Twitter influencers make money in two ways.
The first one is by promoting tweets sponsored by brands. Brands approach these micro-influencers for promotion by offering a pre-discussed amount.
The second way is through affiliate marketing. Twitter influencers become affiliates for some brands. They suggest these products to their audiences and influence them to make a purchase from the shared affiliate links.
Conclusion
A bonus tip at last for Twitter influencers is they can use the Twitter Money Calculator tool to indicate how much worth their tweets are in making money based on followers count and engagement rates. Twitter is a suitable medium for influencer marketing.
These principles will definitely assist in your efforts to find Twitter influencers that will willingly connect with your brand.
