X (formerly Twitter) operates as one of the world’s leading microblogging and social networking platforms, with an estimated 245–251 million daily active users (DAU) globally as of 2025. Since going private in late 2022 under Elon Musk’s ownership, X has stopped publishing official quarterly user data, meaning all country-level breakdowns are derived from third-party ad reach estimates, app download analytics, and market intelligence reports rather than direct disclosures.
The platform had approximately 586 million monthly active users (MAU) globally in 2025–2026, with daily active users representing roughly 44% of that MAU base. Because X does not release DAU figures at the country level, the most reliable country-level metric is ad reach / estimated active users, which closely approximates the engaged daily user pool.
Global mDAU Trend (Historical)
When Twitter was publicly listed, it disclosed monetizable daily active users (mDAU) — those who saw ads — on a quarterly basis. These figures provide the best official proxy for global DAU:
| Quarter | Global mDAU |
| Q1 2020 | 166 million |
| Q2 2021 | 206 million |
| Q4 2021 | 217 million |
| Q1 2022 | 229 million |
| Q2 2022 | 237.8 million |
| Q3 2022 | 257.8 million |
| Q4 2022 | 259.4 million |
After going private, independent estimates place the DAU range at 245–251 million in 2025, with some mobile-only app analytics measuring approximately 132 million DAU on iOS and Android combined as of mid-2025 (a 15.2% YoY decline).
Top Countries by X (Twitter) Users — 2025
The table below presents estimated active users (monthly ad reach) by country, the closest available proxy to daily audience size at the country level. Data is cross-referenced across WorldPopulationReview, DataReportal, Backlinko, and Exploding Topics.
| Rank | Country | Est. Active Users (2025) |
| 1 | 🇺🇸 United States | 105.1M |
| 2 | 🇯🇵 Japan | 74.5M |
| 3 | 🇮🇩 Indonesia | 23.6M |
| 4 | 🇮🇳 India | 23.1M |
| 5 | 🇬🇧 United Kingdom | 19.3M |
| 6 | 🇹🇷 Turkey | 18.5M |
| 7 | 🇩🇪 Germany | 17.4M |
| 8 | 🇲🇽 Mexico | 16.6M |
| 9 | 🇧🇷 Brazil | 16.0M |
| 10 | 🇸🇦 Saudi Arabia | 15.7M |
| 11 | 🇹🇭 Thailand | 13.6M |
| 12 | 🇭🇰 Hong Kong | 12.8M |
| 13 | 🇫🇷 France | 12.6M |
| 14 | 🇰🇷 South Korea | 10.8M |
| 15 | 🇨🇦 Canada | 10.3M |
| 16 | 🇪🇸 Spain | 9.8M |
| 17 | 🇳🇱 Netherlands | 8.7M |
| 18 | 🇵🇭 Philippines | 8.2M |
| 19 | 🇸🇬 Singapore | 8.1M |
| 20 | 🇫🇮 Finland | 7.7M |
| 21 | 🇻🇳 Vietnam | 7.5M |
| 22 | 🇳🇬 Nigeria | 7.3M |
| 23 | 🇦🇷 Argentina | 7.0M |
| 24 | 🇹🇼 Taiwan | 6.3M |
| 25 | 🇨🇳 China | 5.3M |
| 26 | 🇨🇴 Colombia | 5.0M |
| 27 | 🇲🇾 Malaysia | 5.0M |
| 28 | 🇮🇹 Italy | 5.0M |
| 29 | 🇦🇺 Australia | 4.8M |
| 30 | 🇪🇬 Egypt | 4.5M |
Country-Level Analysis
United States
The U.S. leads all markets with approximately 105.1 million users, accounting for roughly 18% of X’s total global user base. The platform originated in the U.S. and remains dominant there, with American users generating outsized engagement — the U.S. accounted for 41.5 billion influencer engagements in 2024, far ahead of any other country.
Japan
Japan is the #2 market globally with an estimated 74.5 million users, a uniquely high figure relative to its population (~125 million). Japan’s deep cultural affinity for X/Twitter — driven by anime fandom, entertainment, and news consumption — makes it one of the most engaged markets per capita anywhere in the world.
Asia-Pacific Tier (India, Indonesia, South Korea, Thailand)
India and Indonesia are rapidly growing markets, with approximately 23M users each. South Korea (10.8M), Thailand (13.6M), and the Philippines (8.2M) round out a strong Southeast and East Asian presence. India’s growth has slowed recently according to some estimates.
Europe
The UK is the largest European market at 19.3M users, followed by Germany (17.4M), France (12.6M), and Turkey (18.5M, which straddles Europe and the Middle East). The UK and Brazil are #2 and #3 globally for X influencer engagement, indicating that European user bases punch above their weight in platform activity.
Middle East & Africa
Saudi Arabia (15.7M) is the standout MENA market, with strong per-capita penetration. Nigeria leads sub-Saharan Africa at 7.3M users and ranks 5th globally for influencer engagement with 3.09 billion engagements in 2024. Kenya (2.1M) is also notably active relative to its population.
Traffic Share by Country (Web Desktop + Mobile)
A complementary view from web traffic analytics shows a slightly different ranking, as it captures cross-device engagement intensity rather than raw user counts:
| Rank | Country | Share of X Web Traffic |
| 1 | United States | 22.67% |
| 2 | Japan | 15.84% |
| 3 | Brazil | 5.20% |
| 4 | Turkey | 5.02% |
| 5 | India | 4.16% |
Brazil, despite having a relatively moderate user count (~16M), captures a disproportionately large share of web traffic, reflecting high engagement frequency per user. Turkey similarly shows outsized traffic share relative to its user base.
Key Observations
- US-Japan dominance: The top two markets alone account for a disproportionate share of total global users. Japan’s engagement per-capita is exceptionally high.
- Data limitations: X stopped public mDAU reporting after going private in late 2022. All country-level figures are third-party estimates from ad reach tools (Meta’s Marketing API analogy), app analytics platforms (data.ai, Sensor Tower), and web traffic services (SimilarWeb).
- Global DAU is unverified: X has privately claimed “200–250 million” DAU as of 2023, but this figure cannot be independently audited.
- Engagement vs. users: Countries like Brazil, Turkey, Nigeria, and Kenya show engagement levels that significantly exceed what their raw user counts would suggest, making them high-value markets for creators and advertisers.
- Banned or restricted markets: X remains inaccessible in China without VPN (the 5.3M figure likely represents VPN-enabled users), and access restrictions have historically affected Turkey and other markets.
