Twitter has undergone more changes in the past few months than it has in years. Despite the mixed reviews regarding the updates and changes under Elon Musk, Twitter still remains a popular and preferred platform for marketers.
Today, Twitter has 450 million monthly active users — a huge draw for marketers looking to get their content seen and drive traffic. Research from 2021 found that 23% of adults in the US regularly used Twitter.
Regardless of whether or not you agree with the recent changes being made to the platform, the idea of starting fresh on new platforms can be a big deterrent. Below, we’ll explore how you can still network effectively on Twitter today.
How to Network Effectively Through Twitter
Offer value to others
Networking is essentially a give-and-take system, which applies to Twitter just as it does to other forms of networking. To get help and support, you have to offer help and support to others.
As outlined in these LHH steps to maximize your network connections, there are two ways to do this: to share knowledge and be a hub for other connections. Sharing original, relevant content of your own that helps others learn something new within your industry is a great way to stand out as a reliable authority figure in your niche.
At the same time, be open about facilitating introductions between your Twitter mutuals. On social networking platforms like Twitter, value comes in the form of connections and information.
Specifically, periodically shouting out fellow authority accounts in your niche to your Twitter followers is a great way to provide value for your peers and followers, who will appreciate the new insights.
Embrace one-on-one conversations
Twitter is a massive social network platform, and it can be easy to lose yourself in thousands or millions of public timeline engagements in your networking journey.
Remember that taking the time to direct message (DM) someone you’re interested in networking with can be as valuable as reaching out to your general network.
Knowing how to direct message on Twitter and the etiquette to do so politely — without badgering or nagging a potentially busy person — can boost your networking efforts as much as public interactions on the timeline.
Public interactions on Twitter are open for everyone else to see, so conversations may be filtered or come across as ingenuine.
Approaching someone privately via DM allows you a chance to pick each other’s brains and bounce ideas off each other as two authority figures in your niche.
Make use of the all-new “For You” algorithm
One of the many aforementioned recent changes to Twitter is the introduction of the For You page. Much like its uncanny inspiration from the short-form video platform TikTok, Twitter’s For You has changed its method of identifying viral content by adjusting recommended tweets based on a user’s previous Twitter activity, i.e., if a user has spent some time looking at #productivity on Twitter, their For You page may show other relevant productivity experts and gurus than it would have before the update.
While many have voiced complaints about the new feature, it also presents you with a networking chance that the platform hasn’t offered before.
If you focus on sharing engaging and valuable content on Twitter, the new algorithm will have a better chance of showing your content and account to more people within your industry.
Ultimately, focusing on valuable content and creating connections is essential to network on Twitter effectively.
Despite the changes and updates to features, you can still optimise your networking capability by paying attention to good content that’s worth learning and sharing.
Give Shoutout To Others
Giving a shout out to others and mentioning them in different tweets is one of the best ways to start a conversation with someone on Twitter. To start effective networking on Twitter then you need to start using hashtags like #GolloFriday or #ff etc.
Such hashtags are found useful in increasing your friend count on Twitter. Just one mention and boom! Everyone who recently used the same hashtag as you will also notice your tweet. The same goes for mentions. Once you mention someone in any tweet, they will instantly receive your attention, and you can start chatting with them.
Post Engaging Tweets Continuously
To make a quality friends circle or some quality network on Twitter with others you must stay active on Twitter and post engaging tweets on trending subjects on a regular basis so that people on Twitter can continue the thread in the comment section or the DM section and express their views. Such interactions can lead to effective and prolonged conversations.
There is not much to do for posting engaging tweets, just make sure that you are adding useful information to your tweet and asking a question on which the readers and viewers can express their views and opinions.
And the last thing that you can do to build a conversation with Twitter users on the platform is to show them that you are really into the topic and are not just tweeting to find someone to talk to!
Bring Opportunities For Others
One loves open and inviting opportunities online being available on their tips. Especially when the opportunity is beneficial. So, offering people on Twitter one is the best idea to make them ping you first.
You just have to give others a solid reason to connect with and talk to you. Tweetups and Twitter discussions are two ideal practices to achieve this.
Another simple way to do so is to post a public list of users you would like to suggest on Twitter.
As you keep suggesting people through this list, people will get more curious to get in touch with you and get themselves featured on this list.
Keep Your Intentions Clear
Ensure your actions and intentions are right before doing anything on Twitter. As the first impression is the only thing one remembers about the user, do you need to make it strong! Your character and impression will reflect through your Twitter feed section, profile page, name and the linked pages in your bio on Twitter along with your actions.
You need to keep a count on your follower and following list and also mind sending welcome messages as soon as someone connects with you on Twitter.
There are many detailed guides available on Deasilex official page that can help with do’s and don’ts on Twitter. Just act appropriate without offending anyone or their sentiments online, especially the ones with whom you want to connect.